"i think what we do is quite special. i don't want to say that its better, as 'better' is rather subjective. i also don't want to falsely quantify better as something that is related to prosperity as no vision can ever guarantee that otherwise it wouldn't still be the billion dollar question." –ucef hanjani, founder and creative director of ceft and company
although ceft and company may appear as an advertising agency, or at times an event agency, or even an interactive agency, the company in its core has always been a small creative lab. a think tank of sorts that solves communication challenges with no limits on its resources, executions, or delivery options. the agency's modular structure has allowed it to work on local and global projects alike by pulling in relevant, top level resources when needed and avoiding permanent pass through costs associated with traditional agencies. it's this "focus on quality" and this tight, lean operation that has given the agency its intimate, word-of-mouth reputation.
natacha dzikowski, current director of global advertising and marketing at Christian Dior, and ex-managing director of publicis 133 on Lancôme worldwide and Sephora, a person with both agency and client experience had this to say about her experience with the agency; "…ceft and company is much more than a creative agency. it's a creative lab that invents new territories and new languages which have an enduring effect on brands, in ceft and company I found 'une perle rare' – ucef hanjani is a creative director who is a genius strategist and can think outside of the traditional avenues of advertising. each time I am impressed not only by the strength of the ideas and the quality of their execution but also by the ability ceft and company has to work in a 360º approach under pressure."
the agency was founded in 2004 by award winning creative director ucef hanjani, who had previously spent over a decade creating work for brands in the U.S. and abroad at such reputable companies as TBWA chiat day, kirshenbaum bond & partners (KBP), lloyd & company (lloyd & co.), levis, deutsc inc., j.walter thompson (JWT), GAP, and ogilvy & mather (O&M).
hanjani's strategic and creative work has received numerous awards (graphis, AIGA, SXSW, obie, APG, effie, WADC, ADDY, clio, etc) and the work he has produced has been credited by anchors at ABC to have helped blue chip company's out of bankruptcy. his commercials have created such press and buzz that an entire TV spot has been aired on news hours clocking over 43 minutes of airtime for a single 30 second spot.
the singular approach for hanjani has always been to create work that is noticed, but even more importantly, relevant to each and every brand.
"we don't have 'a style' per say here at ceft and company. we have worked on such diverse clients as nike, salvatore ferragamo, and pepsi co. we have many interests and influences and we are always hungry to explore new things. we are more like actors, than designers, we are looking for an exciting character role" says hanjani.
ceft and company's own "chic factor" and credibility comes from it's past involvement in fashion editorial work. hanjani's personal experience and contributions as creative director/art director in fashion publications such as big magazine (U.S.), numéro magazine (france), sleek magazine (germany), soma magazine (U.S.), and doing bird magazine (australia). These experiences have given him a sharpened vision for up-and-coming talent. ceft and company's hand selected creative staff also contribute to this roster an impressive list of magazines such and visionaire, V magazine, pop magazine, and the face magazine to name a few.