the identity for fuse project needed to convey a sense of process - the idea of creating synergy out of chaos. the lines take you from the chaotic process of creation, to the simplicity of a line, and finally, the company name: 'fuse project'. the name, which is void of any excessive ornamentation, has even eliminated the dots on the letter j to create a pure, simple and comprehensible entity.
fuse project / yves behar identity development by ceft and company new york
