Hennessy cognac: bar coasters

coasters in hennessy's campaign-blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key enough and curious enough to make you want to turn them over thus "discovering" the brand rather than "being sold to". consumers and bartenders loved the coaster that exuded a level of confidence from a brand that didn't need to plaster its logo all over the place.