Backstage: ceft and company on set for jawbone earwears and it's designer yves behar of fuse project

ceft and company creative director ucef hanjani on set with designer and creator of jawbone headsets, yves behar of fuseproject (identity created by ceft and company). the shoot was intended for the creation of visuals for upscale publications and PR purposes. however, the outcome was striking enough that the company commissioned the visuals for worldwide in-store usage as well.