london it girl alexa chung and francois nars
alana zimmer
britt maren
erin fetherston
linda vojtova
topaz page green
francois nars with byrdie bell
francois nars, american vogue editor grace coddington and calvin klein
francois nars and martha stewartfashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from last weeks NARS launch party, held at cedar lake contemporary ballet theater in new york for the launch of "makeup your mind: express yourself". the interactive social-media-site, makeup your mind, was based on the instructional beauty bible by francois NARS with the same title. the sites main purpose is to broaden NARS audience and allow inclusive accessibility for every girl interested in beauty and glamor. users can follow the steps and upload their looks based on one of 12 looks by francois. the website is fully integrated with facebook, and users are encouraged to share images via twitter, blogger, email and various other social media channels to gain votes.
the "makeup your mind" challenge of course can not be without a fabulous reward, one that only a brand like NARS can offer. the grand prize includes an all-expense-paid trip to new york city for 2 (for our winner along with a friend) during fashion week in february 2012. the grand prize includes round-trip airfare, a 2 night, 3 day luxury stay, backstage access to new york fashion week, dinner at top restaurants and a makeup consultation at the NARS flagship boutique on bleecker Street.
the "makeup your mind" challenge of course can not be without a fabulous reward, one that only a brand like NARS can offer. the grand prize includes an all-expense-paid trip to new york city for 2 (for our winner along with a friend) during fashion week in february 2012. the grand prize includes round-trip airfare, a 2 night, 3 day luxury stay, backstage access to new york fashion week, dinner at top restaurants and a makeup consultation at the NARS flagship boutique on bleecker Street.
12 additional special prizes will go to the participants with the most votes, in each of the 12 challenges available on the site. the special prizes includes an exclusive gift set, created for the launch of the makeup manual, "makeup your mind: express yourself". at nearly 8,000 views on its first day the site is bound to make some noise. you can visit the site here, be sure to vote for your favorite NARSissist, or better yet become one yourself!
