designs by HTM the iconic flyknit racer, is one of nike's most eco-friendly products to date. the product utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight, second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london olympics, that will include the flyknit racer as well as key US team kits designed by nike.
ceft and company is a modular creative lab in new york. the strategic agency has worked with clients in europe, asia and the U.S. the projects include efforts such as global advertising, web-based campaigns, events, packaging, social media, identity and strategy, to name a few.
while so much communication has become about either "aesthetics" or "trends," we challenge ourselves, first and foremost, to solve problems while maintaining a certain "polish" and feel. every project aims to strategically address a specific need. our sole requirement for incoming projects is that they are challenging and open to new ideas.
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