we are pleased to announce our latest collaboration with nike–a
50’s inspired etiquette book for the press and athletes attending the
london 2012 olympics. the book features models including yuri pleskun
and hannah holman, captured by photographer max farago under the
creative direction of ucef hanjani.
the tone of the book is inspirational and heroic, with a subtle
mockery of the old-fashioned instructional etiquette books, except this
time it’s about how to knot your laces. illustrations showcase ways to
tie a nike trainer or ways to roll the sleeves of a blazer, whereas the
glossary at the end provides technical descriptions to inform athletes
on the latest innovations that nike employs.
