in addition to the advertising campaign created for champagne krug, ceft and company developed ideas and venues to bring the unprecedented access of the marketing campaign to life. these extensions were aimed at expanding the luxury houses market, allowing an ongoing presence, without compromising the brands stature and character. the core idea was to reveal the private and exclusive world of krug that was, until now, only known to the very few.
toured exhibition of objects:
personal items of key clients as well as the krug ambassadors
krug benefit auction:
krug is of course no stranger to auctions. vintage bottles of krug regularly appear at auctions worldwide. but this auction was different. intimate pieces and personal objects were donated for the auction to be sold and benefit causes associated to each ambassador
"some of my favorite things"
a krug sponsored mini-series by various industry icons revealing some of their favorite things.
theater:
le cabinet de
curiosités
collaboration with the paris theater in creation of a krug sponsored play around the topic of "
le cabinet de
curiosités"
limited edition book: history of "
le cabinet de
curiosités"
the history of man and his objects. from function to worship. with an introduction compiled by some of the worlds most renowned antiquarians, the book covers the historic purpose of this phenomena as well as bringing to light its modern counterpart,
le cabinet de
curiosités of modern day
treasure box: gift pack
the gift pack, beautifully constructed from wood and quartz-glass with invisible hinges, not only carries the houses exclusive champagne, but it also doubles as treasure box for a mini "le cabinet de curiosités"
krug: seasonal and collectible editions
collaboration with the worlds most respected artists to create collectible and surprising editions of the worlds finest champagne
krug exclusives: available to cabinet members only
a
criterion collection of favorites compiled by krug's ambassadors available to members
bespoke and old-world-craftsmanship
the above words may have become celebrated in recent years but they have always belonged to the house of krug. partnership with
savile row and
smythson of london were natural alliances. being served the best while being fitted the best is only expected. old world pen-and-ink with the historic krug crest imprinted on smythsons finest papers were placed in exclusive rooms at key hotels worldwide.
unlock your treasures: by graydon carter - editor of vanity fair. graydon carter had served krug at his wedding prior to this campaign
unlock your treasures: by david lynch - director of mulholland drive
unlock your treasures: by jean nouvel - winner of the pritzker prize for architecture
unlock your treasures: by anjelica huston - actress, goddess, mother in the darjeeling limited, the film by wes anderson - anjelica had her first taste of krug with her father, john huston, in ireland
unlock your treasures: by buzz aldrin - pilot of first manned lunar landing on apollo 11
the krug campaign created by ceft and company won the prestigious gold award at the world luxury awards in monaco in 2009
