![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRhV7GDX8b3FOJF-91WfYiNkXsgWqG5Sep-Be7Zz5GEqLqL5bn6hTew8eva60MmY0ytcYWVku5AiB4WB1NaYGf-tzAjGRbwsw8LqNZ-vaPI03Sd6h4-bNKtvrSVoMI7gLd_ACx5OopzuUh/s400/krug_invitation_community-website.jpg)
printed invitation for current krug elite as well as select mailing list guests join in this very special community
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaT50a2QM8CzEgYlsJQ7gvEq1oVunWaFz91ivhvVWQkKpnkbfSXM404AZfX9zDRGMmCpVyzCTcDGZTfc7NjSe4KowfHzCkRdp9b4jfPRwRxf8kZjXthQCNfIXU0p3qyRHDiDYZrf9QStBM/s400/ceft-and-company-krug-cabinet-website-02.jpg)
a few of the privileges include: meeting like-minded members from around the globe with similar interests and high expectations for the details that separate the good from the great, invitations to krug's pop-up anti-chambres - temporary champagne bars opened in undisclosed locations in key capitals during art auctions and fashion week.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxTyDjaEUUHSuVq3ZWjqqwdND4LneQH7Oram7gwL_p4J1BXupP4kj1bOeJ5yRoYxkCWhj8x_Y22SpJKBQT6Pl-nZJIcUOfOjYWzymnyNzSNTVKRKny92uj6J_7sOxAo7k4vUokdc5Yy4fZ/s400/ceft-and-company-krug-cabinet-website-03.jpg)
the member site requires each participant to upload 6 of their most cherished items at a time and comment on others. each member learns of others through their cherished items, be it a scull from the Galapagos Islands or a vintage minute-repeater watch.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlEsbRPn7lU-FkMdyiiPNVP6lj_6FwMH6M7T72xjF38_djS8qHBE1geyDGed0YN7CY9t2Bs8DPop1r5Ffw7slaC3f8FoAJiO3v_5d-NCJCflrpSouS_mcLUf6LEhZ1YXAcQk1torKaABQo/s400/ceft-and-company-krug-cabinet-website-07.jpg)
a portrait...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZnL57EZHviP6jrPaDWa2w9NMIhxPdWoUmeufWLX4Y1YbVMMpex_4VSDtFeHxKa7Ehj-N8LT86MFpwRztGCLhnDl9Yq9lLdOX-h06zzpgSwgnX2td76zymn6c3ZEnytzfYwbSlsynZnRec/s400/ceft-and-company-krug-cabinet-website-10.jpg)
or a paperback book...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuHG3W-wBRQww7q2HRrvvx4PgunSeqBPJRN7wcOsaUroIITPrHklSgnhzuJnYdBmRKu_QJXqX7TXUbHbhuVpDBQgaZBP8IjSGYWl6-u2pIK5tp9KuoGJ0QAo9T55h-PPOmvp737I6QO-MB/s400/ceft-and-company-krug-cabinet-website-13.jpg)
latest releases on krug vintages are shared first with cabinet members
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIZrnzeFjCmJyUizPI-n57cS0xgB3SNCnz45lyAdoVMrnvhHj-cgsIBPx8oluvhr4CaVyvm04NlfVyukYQqe80VNgPWOfNEX3KRAJYLswashofkjROkuX444f1Bvw6La0ysBC8Md5CSlPD/s400/ceft-and-company-krug-cabinet-website-14.jpg)
the krug gatherings in tokyo, paris, new york and london bring together some of the members face-to-face for the very first time. others can only guess which face belongs to which object.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg05ZHZi1AFhc0rN2OIcS_PNicw0L_Vvwa2wmjVxgCdKZ9w3K3ohxiYEeLDyIyHwrhY6Eqgugi1mL06BZRKfKXTUx_sU3DTv8vMavBSMDnhWA0bTWbXrkjtqUY37KWpbQNXctF5-uc7_0R6/s400/ceft-and-company-krug-cabinet-website-16.jpg)
the calendar of event allows RSVP access to members online
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJQLALlbNKhF0G8j0SbF4fQC_y_hUxhLmexIXXK5IXCUO-rrOd99Lh7CjyyRSnAAnk0Eb_FdiGHVAktLg6MGhxO6yLcOgFJjzebYlz16tGAJc0OlvRekBEl_vX4EgwSU_pdTgDBgub2j8N/s400/ceft-and-company-krug-cabinet-website-18.jpg)
exclusive content and interviews are premiered on the cabinet site before becoming available to the public.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjGTmbSKgoo2mnt1GOWxTJCXHgAr2CHGuHk3DOqtxV37U2Q6iUR_a51R5Sfflrlz78aj0AMpy2_ERkkPnJJG3PtCeWYH01z069y_nc4jf5ZTwPsMl-6nbqiXV4zTp7mZKbebXv9xzWYh7j/s400/ceft-and-company-krug-cabinet-website-22.jpg)
each member upon approval can invite additional guests for membership approval
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibCLs3grjrWWbI3Np1q-_PNHfyYqigj7s6LlQ_OhP1-TxI1-HvokEFMwELYhUr-OTGgyhOoOtxHxkkt7QqsKqqALtEmoZ1z5qdf7oxrB8TyqOSc3B6-WqkzIxI6u9BhtKxrEswOFOPIWjX/s400/ceft-and-company-krug-cabinet-website-23.jpg)
the site has the potential of becoming the first truly exclusive luxury hub for all of LVMH brands as online commerce becomes the central focus of global brands.