![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSjOP-mwwnC3Nj8ihBejPHOZy3c0eR8qjPpBrtHrL-KYgokCuluvfLZ4SV7uy9sU0UQi1lHKDj-Tpxj-5K8lGQ5_wLZUH38M_FV20vQTXzJFDSEtqVsGS9oRr3mLv-O1hztrpw0OGwoqJr/s400/ceft-and-company-krug-campaign-website-02.jpg)
full screen animation upon entry
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3o6-PN8o8veChrXhuF4AVfhIkXUdrgIJcTtCWLO0haSH5IieOtChL9J8lDTvjRnWadiYJim14UOo9k-yi5tj1kU66tp5BQikO1oZk05dIGSRm_D7Q1JeoTUI2kMhB3PaluBpxdaZD4KAb/s400/ceft-and-company-krug-campaign-website-04.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgoqs7AmpbFIGO8kCo0tuXhp8eq_AwpQvqr0QAY7L1hvkraG0vjvPYi674fkndxyMUvDHJsWMJjDvrRSG0BGZ5aeWOAWq8AgbO6Laq6xSTRsAgi19WBZzDEd51hgxUbbQ0uC_19PC0yNKS/s400/ceft-and-company-krug-campaign-website-05.jpg)
minimal navigation, exquisite taste
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJlsU5oTwkIiM6yzJxMU-xqZ3adb5LVHCpdIq7_T_myjeeXicXVucGHmyAX5TK60lPcuXjXDAOiGba5nlJJraS9kVJDsis4lhvsrpLZKd4-t741ZCciGj4RNwBpFqw472FRDk08RYPHVW4/s400/ceft-and-company-krug-campaign-website-10.jpg)
history of a great brand and idea
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSCi2Osz1eD9ROMywzw_pH4fZ_dNfdV1I5xaSOYlUkf2jGSrvKTrFedlnSGihcXIBnJ8GYLMaY1fl-vy2nSdx2hND1c0K022IE3xgUX73ifHybLHk6CHWQrxgKy10AOfbiwKt4VFJZpCkZ/s400/ceft-and-company-krug-campaign-website-11.jpg)
the campaign: simply click on the items and hear the voice of anjelica huston explain each item and its significance
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif7dDDS44F5QM38Ps-Fmjz7JwD3GcqAQTu19EPxSg7-5WrtHM8hO9mlKhcs-3Gt8vx3I7lZ9FLN2XpXhlOGPcnlELkb4aFE3LXdJqnC0koose2iwzFHCOEgj2b6_FNtKKpmnthPn5Jsbfe/s400/ceft-and-company-krug-campaign-website-13.jpg)
or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz3c1qFEMdz5fpTqAtRFKJjGXE21jlMFJ_H1Tn4cAmpctRbLviYwpkyTpMHsEwfCk_7KWq43BehcpQcpHUdKROeyyaq1wYrVJmO9WnO4R-sQ0ic9m1NPuyk8q8OxsBsK6dr5Tx2pQ3rOll/s400/ceft-and-company-krug-campaign-website-14.jpg)
the micro site would then allow viewers to be forwarded to the official krug site for more info