excerpts from models.com - of the minute:
"the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response to that challenge in the form of their debut show package is to proceed with a great dignity and a beautifully filtered taste-point that does more than just start from scratch. it starts from scratch with a quiet confidence and also a rare thing in this driven business: good manners. and therein lies their first success...
looks exactly like the kind of breakthrough talent new york will subscribe to heavily. congratulations are in order to ceft and company new york, the house behind the package’s creative direction. they have managed to align supreme’s accessible new taste point in girls with an elegant presentation that embosses the agency’s name in silver on white card stock.
the whole affair is impeccably printed and in addition to being environmentally sound, there is a certain grace to what supreme is expressing here. at the end of the review the summary “thumbnails” of each girl’s image is a simple “thank you” to bring the offering to conclusion.
“thank you ” is such a simple thing to say but when it is said sincerely there is no single idea in the service industry that is more important or moving. the grace and dignity expressed here, both visually and spiritually, is what is going to ensure respect for supreme SS11 from the fashion community for a job executed with amazing sensitivity and fortitude. when these girls walk into their SS11 casting this is the code of elegance they will carry with them..." full article and comments
