SKNY (stephen knoll new york) commercial for kosé corporation of japan. the luxury hair-care line was created by stylist stephen knoll who is arguably "the" hair stylist to the über-fashion world. aside from a list of supermodel-clients, knoll finds time to cater to his #1 client, the intimidating anna wintour herself.
ceft and company's storyline for kosé is rooted in the stephen knoll's SKNY product itself. the line provides selections that are customizable to any individual's hair. this premise led to the line "great hair. many options." of course, more importantly, the line had to apply to the confident, modern girl's life in the big city where options are indeed vast.
director steven mead. new york advertising agency ceft and company. creative director ucef hanjani. production company CMP. agency producer dale bramwell.