Nike warriors: pro performance apparel

1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike

each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and product was also included

a sample of nike's line of pro performance apparel

prior to the launch of the 'Warriors' advertising campaign for nike's pro performance line, ceft and company designed and manufactured the original warrior mask as well as the kit to prepare the way for the final campaign. the kits were sent to key press contacts in an effort to give a sneak peak of what was to come. challenges: within matter of weeks, the kit had to be designed, built, printed and shipped. it was crucial that the kit arrived with the needed impact not only to be noticed but to be considered press worthy.