cc legacy blog: world cup 2010 : ceft and company viral spot with landon donovan who scored the dream goal and keeps u.s. team on track

world cup 2010 : ceft and company viral spot with landon donovan who scored the dream goal and keeps u.s. team on track

the interview with landon donovan, of the la galaxy and the US national team, where the biggest challenge posted was in persistence of patience. we wonder if that microphone is worth something now? leading up to the world cup 2010 ceft and company new york created the above video for web distribution for GSP/pepsi co.

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ceft and company is a modular creative lab in new york. the strategic agency has worked with clients in europe, asia and the U.S. the projects include efforts such as global advertising, web-based campaigns, events, packaging, social media, identity and strategy, to name a few.

while so much communication has become about either "aesthetics" or "trends," we challenge ourselves, first and foremost, to solve problems while maintaining a certain "polish" and feel. every project aims to strategically address a specific need. our sole requirement for incoming projects is that they are challenging and open to new ideas.

read more about the founder and the company.

world cup 2010 : ceft and company viral spot with landon donovan who scored the dream goal and keeps u.s. team on track

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