Nike Free: collateral material designed and produced by ceft and company

the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23' x 16" limited prints of french art photographer denis darzacq.
inset detail of the front foliothe back of the folio had the words "be free" blind embossed into the paper

specially coated velvet touch paper interior kept the prints in place while creating easy access
the twelve prints inside consisted of the visuals custom created for nike by denis darzacq with production and creative supervision of ceft and company
custom ipad cases in double thick felt were designed and manufactured by ceft and company
custom labels reflecting the idea and the efforts were designed created by ceft and company
custom 8gig black USB key with the words "be free" and nike logo contained information and resources from the effort.

the collateral kits for nike free included an array of items, some of which are shared here.