moda operandi: branding and identity developement

visual photographic language for moda operandi was provided by the agency for promotional and digital use

logo and identity design for moda operandi
a members-only online luxury destimnation that allows you to preorder looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores
boxes and packaging design

logo-mark monogramed packing tissue

ribbon and drawer, shoe boxes

suede shoe cloth

jewelry bag

jewelry, accessory box

shopping bags

luxury wooden hangers

fabric garment bags with monogram and leather zipper accent tabs

press kit and identity folder
moda operandi founders, lauren santo-domingo and aslaugh magnusdottir

moda operandi is a members-only online luxury destination dreamed-up by CEO and icelandic "magician" aslaug magnusdottir, and co-founder, american vogue editor and "socialite," lauren santo-domingo. the website allows users to pre-order looks from top US and european labels before they become available in stores. ceft and company was consulted at the birth of the brand and was engaged as an adviser in the naming process before getting involved in the creation of the logo and identity. a full line of packaging was designed for the brand along with a visual language and patterns that were used for the site.