following the success of the first white house black market commercial by ceft and company, the sequel titled "alter ego" surprises the audience with coco's twin who battles her in the ultimate "dance-off". the spot directed by matt bieler in collaboration with johan renck will launch on national TV beginning september 10!
ceft and company is a modular creative lab in new york. the strategic agency has worked with clients in europe, asia and the U.S. the projects include efforts such as global advertising, web-based campaigns, events, packaging, social media, identity and strategy, to name a few.
while so much communication has become about either "aesthetics" or "trends," we challenge ourselves, first and foremost, to solve problems while maintaining a certain "polish" and feel. every project aims to strategically address a specific need. our sole requirement for incoming projects is that they are challenging and open to new ideas.
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