"the book...is one of the more impressive bits of printed paraphernalia to have come out of all things Olympics-related..."
"the end result is both an artful artifact and a subtle piece of marketing."
"they've come up with an angle that isn't worked often."
"instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your Nike trainer."
"I couldn't resist the way Nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team's medal stand looks."
"the book offers...etiquette along with detailed fashion advice which suggests a subtle way, the art of marketing."
–the luxury hub