PRESS: NIKE LONDON 2012 OLYMPICS ETIQUETTE BOOK BY CEFT AND COMPANY

"this is a beautiful 1950s-inspired etiquette book." 
creativity online
"the book...is one of the more impressive bits of printed paraphernalia to have come out of all things Olympics-related..."
–style bubble
"the end result is both an artful artifact and a subtle piece of marketing." 
–psfk 

 "they've come up with an angle that isn't worked often." 
–just luxe  

"instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your Nike trainer." 
–just luxe

"I couldn't resist the way Nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team's medal stand looks."  
–style bubble

"the book offers...etiquette along with detailed fashion advice which suggests a subtle way, the art of marketing." 
–the luxury hub