the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector. members of an international jury from 10 countries evaluate entries in 14 categories. having won two golds in previous years (2009: krug campaign, 2011: nars campaign), ceft and company's creative director ucef hanjani has been appointed to the jury for the 2012 awards.
