the magic is in the motion: ceft and company animated booklet for nike womens spring/summer 2013 campaign

ceft and company's latest installment for nike, in collaboration with photography-duo, santiago and mauricio sierra. the team's creation was a visual platform delivering nike's women's spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of motion. the booklet features olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar. the complete work can be previewed at