the magic is in the motion: ceft and company animated booklet for nike womens spring/summer 2013 campaign






ceft and company's latest installment for nike, in collaboration with photography-duo, santiago and mauricio sierra. the team's creation was a visual platform delivering nike's women's spring/summer 2013 line. the result is an animated digital booklet where the images magically come to life, creating a unique and stimulating experience in the art of motion. the booklet features olympic medalists allyson felix, alex morgan, paola espinosa and kira dikhtyar. the complete work can be previewed at www.nikeinc.com/news/supernatural