white house black market releases the third episode of the "workkit" series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in "the heart of workwear", showing off a new set of moves while dancing the day away between her preoccupied coworkers. The spot bookends the series of the “workkit” commercials, beginning with "a musical odyssey" and followed by "alter ego", with a message that
suggests: workwear can be dull but it doesn’t have to be.
“in our spot we wanted coco rocha to bring a sense of vibrance and
freshness to her otherwise static, robotic work environment, and she did
that in folds…” – ucef hanjani, creative dir. ceft and company
ceft and company is a modular creative lab in new york. the strategic agency has worked with clients in europe, asia and the U.S. the projects include efforts such as global advertising, web-based campaigns, events, packaging, social media, identity and strategy, to name a few.
while so much communication has become about either "aesthetics" or "trends," we challenge ourselves, first and foremost, to solve problems while maintaining a certain "polish" and feel. every project aims to strategically address a specific need. our sole requirement for incoming projects is that they are challenging and open to new ideas.
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